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Catch the latest in the mpe world

WHAT HAPPENED TO ENDORSEMENTS FOR ACTUAL FEMALE ATHLETES

Under Armour has been named Ad Age’s Marketer of the Year primarily for its novel approach marketing to women. The success...

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INDUSTRY EXPERT SHOWS ROADMAP TO SUCCESS FOR SUPER BOWL COMMERCIAL CAMPAIGN

Super Bowl ads are going for around $4.5 million per 30-second spot so just like in years past everyone’s asking: “Is...

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GISELE, RIHANNA DEALS SIGNAL END OF ENDORSEMENTS FOR ACTUAL FEMALE ATHLETES

Under Armour has been named Ad Age’s Marketer of the Year primarily for its novel approach marketing to women. The success...

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HOW WILL THE NFL SAY “NO MORE” TO DOMESTIC VIOLENCE?

The Ray Rice domestic violence matter has shined a giant spotlight on an issue that has surfaced time and time again...

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PAYDIRT FOR KIM KARDASHIAN: THE CONFLUENCE OF MASS & SOCIAL MEDIA

There has been lots of talk in the past weeks about Kim Kardashian.  When I spoke recently at Web Summit in...

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IDENTIFY, POSITION AND ACCELERATE THE VALUE OF HIGH GROWTH BRANDS

I spoke at the Web Summit in Dublin, Ireland last week alongside some of the  most innovative companies and people in the...

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IMPACT OF NBA MEDIA DEAL

Lots of discussion about it. The impact on cable costs to consumers. Whether money was left on the table. Simply put,...

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Welcome!

The purpose of this blog is to be on the lookout for the remarkable in the world of sports, music, and...

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