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Catch the latest in the mpe world

Damar Hamlin’s Life-Threatening Injury Is Wake-Up Call For NFL

Written by: Leonard Armato for Forbes.com When Damar Hamlin collapsed and was administered CPR on the field during the NFL game...

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Sale Of Phoenix Suns Proves That Small Market NBA Teams Will Spike In Value

Written by: Leonard Armato for Forbes.com The sale of the Phoenix Suns sent shock waves through the sports world when Robert...

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Despite FTX And The Crypto Winter NFTs Are The Future Of Fan Engagement

Written by: Leonard Armato for Forbes.com Forget the “crypto winter” and the collapse of FTX. Blockchain technology is still the future...

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Pay For Play Is Alive In College Sports And Free Agency Has Arrived

Written by: Leonard Armato for Forbes.com A few days ago, a report came out of Ohio State University (OSU) that they...

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FTX Crash Has Sports Leagues, Teams, And Athletes Running Scared

Written by: Leonard Armato for Forbes.com The entire sports world has been turned on its head following the arrest of FTX...

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High School Athletes Facing Discrimination And Lost Opportunity In Exercising Their NIL Rights

By Leonard Armato for Forbes.com The National Collegiate Athletic Association (NCAA) recently voted to allow student-athletes to profit from their name,...

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How Prime Time Deion Is Changing College Coaching And The Transfer Portal

By: Leonard Armato for Forbes.com It was national news when Deion Sanders was hired last week as the head coach of...

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Legends of Sport Feature : Sports Agent and Entrepreneur Leonard Armato

From Left: Shaquille O'Neal with Agent Leonard Armato From the Legends of Sport website, written by Andrew D. Bernstein Sports agent...

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WHAT HAPPENED TO ENDORSEMENTS FOR ACTUAL FEMALE ATHLETES

Under Armour has been named Ad Age’s Marketer of the Year primarily for its novel approach marketing to women. The success...

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INDUSTRY EXPERT SHOWS ROADMAP TO SUCCESS FOR SUPER BOWL COMMERCIAL CAMPAIGN

Super Bowl ads are going for around $4.5 million per 30-second spot so just like in years past everyone’s asking: “Is...

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GISELE, RIHANNA DEALS SIGNAL END OF ENDORSEMENTS FOR ACTUAL FEMALE ATHLETES

Under Armour has been named Ad Age’s Marketer of the Year primarily for its novel approach marketing to women. The success...

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HOW WILL THE NFL SAY “NO MORE” TO DOMESTIC VIOLENCE?

The Ray Rice domestic violence matter has shined a giant spotlight on an issue that has surfaced time and time again...

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PAYDIRT FOR KIM KARDASHIAN: THE CONFLUENCE OF MASS & SOCIAL MEDIA

There has been lots of talk in the past weeks about Kim Kardashian.  When I spoke recently at Web Summit in...

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IDENTIFY, POSITION AND ACCELERATE THE VALUE OF HIGH GROWTH BRANDS

I spoke at the Web Summit in Dublin, Ireland last week alongside some of the  most innovative companies and people in the...

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IMPACT OF NBA MEDIA DEAL

Lots of discussion about it. The impact on cable costs to consumers. Whether money was left on the table. Simply put,...

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Welcome!

The purpose of this blog is to be on the lookout for the remarkable in the world of sports, music, and...

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